Work: Re branding and social media plan
Client: Keep Going - Fitness clothing
Commissioned by: Metroymedio (own design studio)
Keep Going is a fitness clothing brand from Argentina and the client requirement was to redo their actual and nonfunctional logo.
The goal was to create a minimal icon and brand that could be applied in clothes and different kind of textiles. Using its initials (K+G) and the meaning of the brand name (to keep it going), the use of letters as arrows was the best and minimal way of connecting dots and concepts.
-------------------------
Keep Going es despertar bailando arriba de la cama, evitar el ascensor y sonreír al vecino.
Es caminar escuchando música o ponerle música a la calle.
Keep Going es despreocuparse por el destino y disfrutar el paisaje.
Es vivir livianamente, construir el día con optimismo y volver sin sentirse cansada.
Olvidarse que hay un problema y resolverlo con energía.
Keep Going es sentir que lo posible nos activa y lo difícil nos entusiasma.
Es sentirnos bellas sin mirarnos en el espejo.
Keep Going es elegir el camino que deseamos sin miedos.
Keep Going es, ante todo, elegirnos a nosotras mismas.
-------------------------
Apparel Tag
Tote Bag
